THE SOCIAL MEDIA MARKETING APPROACH THAT GOT CELINE DION TO REPOST OUR CLIENT’S REEL, FOR FREE
A CELINE DION STORY
How did we get Celine Dion to repost our client’s Instagram reel to her millions of followers? Spoiler alert: it didn’t cost a dime. That’s right, no celebrity fees or backroom deals involved. Just a carefully executed social media strategy. Here’s how my team pulled off this viral marketing coup—and how you can, too.
The Winning Formula:
→ 25% social media strategy
→ 25% taking advantage of trends
→ 25% client trust
→ 25% luck
However, first, let’s set the scene.
When we first started working with this client - social media wasn’t a focus. We were hired to help build the client’s marketing strategy from the bottom up. But as we dug deeper, it became clear to us that a social media presence was what they needed. Why? Because it had the potential to:
→ Increase their brand awareness
→ Get people to like and trust their brand
→ Bring new users in the door
→ Test different creative messages and see what resonates with their intended audience (stay tuned for more on this topic in an upcoming post)
So Here’s How We Pulled off the Impossible and Got Celine Dion to Hit Repost:
1️⃣ We Partnered with the Client and Quickly Learned about their Business
Success starts with understanding. We took the time to truly understand our client - what their brand stands for, who their targeted audience is, and what their goals are.
2️⃣ In-Depth Research and a Pitch
We knew the power a marketing strategy which utilized social media could wield in connecting our client with their target audience. So we devised a pitch and our client took it.
3️⃣ Brought in a Top Social Media Expert
We now needed top-tier talent. So we added a leading social media expert, with more than 10+ years of experience in the game, to the Breakaway team.
4️⃣ Crafted Marketing Personas and Value Propositions
With fresh insights from our leading marketing experts, we partnered with the client to build detailed marketing personas and value propositions.
5️⃣ Earned Client Trust through a Micro-influencer Campaign.
We then kicked off a micro-influencer campaign that drove tens of thousands of impressions and positive engagements.
6️⃣ Let the Professionals Take Over
Once the foundation of our strategy was laid, we stepped aside and let the pros work their magic.
7️⃣ Capitalized on a Viral Trend
Timing is everything. Celine Dion was trending in the news for various reasons (Olympics, politics, etc), and we took notice of her using our client’s product. We knew this was our chance to strike gold.
8️⃣ Published with Precision
We crafted a post that was perfectly aligned with the marketing personas we had developed.
9️⃣ Celine’s Team took Notice and Reposted— for Free!
Yes, you read that right. As said earlier, not a single payment or negotiation was made. Celine’s team saw the post, loved it, and reposted it for her millions of followers.
🔟 Let the Engagement Roll In
That one post reached 350K accounts and counting. Talk about a viral moment!
The Takeaway
Ultimately, it all comes down to a simple marketing formula. Build a strategy. Gain your client’s trust. Know your audience. Bring in top talent. And get out of the way. Oh, and most importantly, have fun with it.
You never know who might be watching…or even reposting.
Breakaway Marketing, Your Strategic Marketing Partner
All the marketing wins. No full-time baggage.
Breakaway Marketing, Your Strategic Marketing Partner
All the marketing wins. No full-time baggage.
Breakaway Marketing, Your Strategic Marketing Partner
All the marketing wins. No full-time baggage.